Creator-led commerce startup Wishlink has raised $3 million in its seed round led by Elevation Capital. Vidit Aatrey, Sanjeev Barnwal, Rahul Chaudhary, Ankush Sachdeva, Ghazal Alagh, Shantanu Deshpande and top creators such as Masoom Minawala and Biswa Kalyan Rath have also participated in the firm’s maiden round.
Founded by Chandan Yadav, Shaurya Gupta and Divyansh Ameta, Wishlink is enabling creators across social media platforms to drive commerce for brands via their personalized multi-brand storefronts. The platform has created a tech stack to drive creators from social media to brands’ websites, helping them acquire customers and drive sales.
According to Wishlink, it is currently driving sales and traffic for over 60 brands like H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, G.O.A.T Labs and e-commerce platforms including Amazon, Flipkart and Ajio.
Elevation Capital has been investing in India since 2002 and claims to deploy almost $2 billion of capital in over 150 companies across consumer internet, SaaS, fintech, consumer brands, edtech, healthtech and web3/crypto. In April this year, the firm announced its eighth fund worth $670 million. Headfone, Everstage, Skydo, and CashFlo are the recent investments of Elevation Capital which has previously backed notable startups such as Acko, FirstCry, MakeMyTrip, Meesho among others.
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