White.Inc, a house of digitally native consumer product holding company, has raised over $1 million in funding led by Dholakia Ventures, along with Inflection Point Ventures and First Port’s participation. Angel investors, including Suhail Sameer and Shashvat Nakrani from BharatPe, Guruvanth Vaid from 4G Capital Ventures, and Aniket Gore from Ceramet Group, also participated in the round.
Founded in 2021, White.Inc is the brainchild of Siddharth Gadodia and Young Yun. The company is a house of digitally native brands creating Instagram-first D2C brands in the premium segment, including Cookware, Drinkware, Houseplants, Apple Gear, and Luggage. The company currently has two brands live, UnBottle (Drinkware) and Totem (Apple Gears), with 3 more in the pipeline.
The firm will deploy the funding to further build its team, product development, and brand development, and bolster its tech infrastructure.
Dravya Dholakia, Founder & CEO of Dholakia Ventures, said, “India’s D2C market is growing at a breakneck pace, estimated to reach $100 billion by 2025, and we’ve seen several successful startups and unicorns emerge in the space. This funding is a testament to their growth and progress, and we’re confident that White.Inc will reach greater heights.”
Siddharth Gadodia, Founder & CEO of White.Inc said, “We are going after the premium category in the D2C space as there are a substantial number of niche segments in India where we can build brands that generate over Rs 200 cr in revenue. Our goal is to reach a revenue of more than Rs 1000 cr in the next 4 years by creating 5-6 differentiated D2C brands.”
White.Inc taps into an underserved space where unmet and unarticulated needs are discovered to create innovative products and meet consumer needs.
Vinay Bansal, Founder & CEO of Inflection Point Ventures, mentioned, “The D2C market exploded in India over two years back and we have seen many unicorns emerging in this segment. The changing consumer buying behavior and acceptance of D2C brands will continue to drive this segment.”
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