The Health Factory, a Mumbai-based food brand, raised Rs 2 crore in a seed round of funding from Venture Garage, Happilo founder Vikas Nahar, and other angel investors.
Vinay Maheshwari, Founder, The Health Factory, said, “At The Health Factory, we are working hard towards producing everyday consumer products that don’t require a change in habits, but are extremely nutritious, delicious and healthy for you. Well done. With this seed funding, we are grateful to see the confidence of investors in us and their confidence in our goals.”
He further added, “We will use this fresh funding to improve our operations and manufacturing processes, improve our IT infrastructure, build a talented team and scale up our marketing efforts. We are excited to take this much-loved range of food products to other cities soon.”
Commenting on the announcement of the funding, Vikas Nahar, Founder, Happilo said, “The company has established its presence in the market and is moving forward with the vision of healthy eating. I am thrilled for Vinay, who is trying to change the bread consumption pattern in every household across India. Their USP lies in manufacturing and producing high quality, daily consumption products with good nutritional benefits.”
Vivek Kumar, CEO, Venture Garage said, “Indian young consumers are actively seeking healthier food options every day, and THF is providing exactly that by substituting high-nutrition breads for our regular breads without sacrificing taste. . This is a great way to eat healthy bread without changing your eating habits or disrupting your lifestyle. We really love his punchline “Bread Badlo Aadat Nahi”.
Today, The Health Factory creates a delectable selection that includes whole wheat, multi-protein and multi-protein lite varieties, zero maida bread, India’s first protein bread, and many other options. The bread comes in six distinct flavours, contains 300% more protein than any other bread on the market, 20% fewer carbohydrates, high fibre, no cholesterol, and less sugar and fat. According to the startup, these breads are suitable for all ages and people, including children and the elderly, and are healthful and safe to eat.
The startup’s products are available at Swiggy, Instamart and Big Basket as well as modern and general stores in parts of Mumbai and Pune. They have a robust subscription D2C model that allows consumers to choose between products and home delivery and have seen extremely high retention rates.
Mumbai based startup was launched by Vinay Maheshwari, The Health Factory is a holistic F&B (Food and Beverage) brand that combines nutrition, taste, science and love in all its products. Vinay gained global exposure from a young age working in the natural resources and pharma industries and had an in-depth understanding of the business.
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