SuperCluster Pi, a House of Brands (HoB) startup, has raised $2 million in the seed round led by Bobby Balachandran of Exterro Inc with participation from angel networks such as Inflection Point Ventures (IPV), Hyderabad Angels, Faad Network and AngelBay.
Social influencers including Bhuvan Bam, Ranveer Allahbadia of Beer Biceps, Praful Billore (MBA Chaiwala), Arvind Arora (A2) among others have also invested in the round.
The startup plans to use 70% of the fresh funds to make acquisitions and the rest to fuel the growth of the brands, expand its team and enhance its brand marketing activities. SuperCluster Pi is targeting acquisitions of 6-8 D2C brands over the next 12 months.
Founded by Vishnu Prasath Devarajan in 2021, SuperCluster Pi acquires and scales up D2C brands that are consumer-centric, problem-solving and socially conscious.
The startup has acquired a total of three D2C brands over the last 6 months, reaching over 30,000 consumers every month. It currently works with ByNature (superfood and breakfast), Auravedic (ayurvedic skincare) and Fragrance and Beyond (skin-safe body fragrances and deodorants) and five other in-house brands across skincare, haircare, sleep, anxiety and plant protein supplements.
The startup runs 8 D2C brands, reaching over 30,000 consumers every month. The HoB works with D2C brands to sharpen their go-to market strategy and support their growth and scalability. SuperCluster Pi supports socially and environmentally conscious brands.
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