MyMuse, direct-to-consumer (D2C) sexual wellness and bedroom essentials startup, has raised $1.2 million in a seed round of funding led by Saama Capital and participated by Sauce VC, Whiteboard Capital, Mohit and Malika Sadanni, Varun Sadana and others.
The Mumbai-based content to commerce startup plans to use the raised funds to grow its team, introduce a range of innovative products, strengthen brand positioning, and expand distribution, MyMuse said in a press release.
MyMuse is a gender-neutral brand dedicated to sexual wellness and offers products such as body massagers, lubricants, oils, couple games, gift kits, and relatable content. The company claims to have 40% M-o-M and served more than 15,000 customers across the country. Apart from its website, the company also leverages third-party marketplace for distribution.
While several startups have evangelised the sexual wellness space in the past five-six years, the space is yet to see any notable success. Imbesharam was one of the early startups that tried hard to crack the opportunity but couldn’t scale. Bengaluru-based Mojocare has been gaining prominence in the sexual wellness space in the recent past and recently cornered $20.6 million Series A round led by B Capital’s newly launched early-stage fund Ascent Capital.
Anushka Gupta, Co-Founder, “As Indians, we’ve grown up in environments where the topic of intimacy has been swept under the rug, and products for the bedroom are hidden in brown-paper bags. We wanted to focus on beautiful, unintimidating products that can become a seamless addition to one’s daily life. Our fundamental message is that intimacy is a universal and integral part of life, so products for this area deserve attention.”
Sahil Gupta, Co-Founder said, “We feel that brands today have a responsibility to help educate and bring about positive change– that’s why we’ve focused our efforts equally on building informative and relatable content. We’ve been positively surprised by how eager and ready consumers across India are to embrace products for their intimate experiences, and we aspire to bring them the best.”
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