Beverage brand Bored Beverages has raised over Rs 2.5 crore, or close to $314,500, in a seed round led by Inflection Point Ventures.
It also had participation from private investors Bhawana Bhatnagar (Founder, WeFounder Circle), Soumya Kant (Founder, Clovia), as well as Dot In Network. Prabhtej Singh Bhatia, Founder of Simba Beer, will be joining in the journey of building Bored Beverages as a strategic investor and mentor.
The funds raised will be utilised towards the expansion of the team and scaling of sales and marketing operations, and will also be used towards establishing a well-set distribution channel and building the brand in the market.
Vinayak Malhotra and Anant Gupta founded Bored Beverages in 2020. Bored Beverages is building a cross-category portfolio of alcoholic beverages for millennials and Gen-Z by bringing out newer brands with various flavours and different alcohol percentages, using various traditional and non-traditional ingredients.
Vinayak said, “The seed funding is going to play a pivotal role in achieving the vision for Bored Beverages which is to break the monotony of traditional alcohol in the Indian market. IPV recognised our play in the alco-bev sector and we’re glad that they have partnered with us.”
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